How Search Engines Work

The way we search is an example of artificial intelligence. Our search engines are not conscious, they have implemented patterns after a huge database of documents, e.g. if somebody enters a search word, its algorithm applies the richest set of rules over all the other signals to return what it considers to be the most relevant search results.

Without giving too much away in the way of understanding, the bottom line is that search engines need to be able to recognize that multiple related meanings exist for a given root word. Furthermore, internal linking patterns can be modified by search engine algorithms to improve the “measurement” of a site. In other words, if site A links to site B, and site B also links to site C, both sites are aware that site C is also relevant to words typed in by A. Means that the crawlers will prefer site C over site A in the contest of related keyword meanings.

Without doing so, it would be tough to convince the search engines that your site is related to the root word. Doing so will tune your site up to better deal with the search engines. The IT systems firm typically needed to keep the search engines happy, since maintaining the content and the “means” to deliver it to the searcher, is an ongoing process. The on-site elements are only the beginning.

You need to consider how the people are going to find you. They will find your site through web search engines, but many people will not know that your site even exists.

To provide you with a picture of just how diverse a world of websites you need to deal with: Google contains approximately 7.7 billion web pages. Yahoo contains approximately 900 million and Bing contains over 200 million. That is overkill by the way. When you start talking about the number of websites that you must deal with, that number grows exponentially.

Do you want your customers to find you easily? Defining the top five means that people have a difficult time finding you. In the real world, few people check the Yellow Pages when they are looking for a business, and fewer still find the phone book when they are looking for a product. In the cyber world, people are searching for products, services, and information. In the fast-paced environment of the internet, they find a world of possibilities every single day.

So how do search engines work? At the end of the day, search engines are nothing more than computer programs. That makes sure that they are not malicious. Otherwise, what would be the incentive to participate in search engine optimization in the first place? If search engines were honestly just programmed to provide incoming links to relevant sites, that would be a rather dull system in which to make their users aware of the Web. Someone might have to click through to each site to find what it is they are looking for. Whether you approve it or not, that is what is happening with SEO.

What search engines want to do is provide their users with hyperlinks that are relevant to the search phrase. If you are running a voodoo Pagong restaurant in Florida, they want to show up on the first page of the search results, not the local Everywhere 45-year-old school townhouse with the web address that utilized the word pagong as the main keyword. The search engines want relevance. What better way to have your restaurant than with a bunch of random websites that are not related to your product or service? Search engines are getting smarter every day and they can tell if the owner is trying to be a wizard and clue the search engines into a bunch of spam. So, make sure your website has content and is relevant!

What search engines do not want is to be fooled. If you have so many links that say, “pagong,” that is not a valid link. It is not helpful.

Let us put it this way. Search engines want to be able to choose the most relevant information for their users. If you have a bunch of random websites that have nothing to do with each other and you are the only legitimate internet location for that word, the search engine will not include you in the search results. So, if you want to be found, present relevant content on your website.

Now, let us step it up a notch.

You have more than one website. Provide an extra page for each. Titles should have the keyword in the title and the website address. If necessary, use the full domain name in the link like:

So how can SEO magic work for you? At the end of the day, it can if you do the preparation correctly.

This article was written with AI from Kafkai

Amazon and the Amazon logo are trademarks of, Inc, or its affiliates.

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